The FoodSaver® Brand provides a full line of vacuum sealers, bags, rolls and accessories. They put all of their research and development efforts into the vacuum sealing niche and therefore are known as the industry experts. With the launch of their new Fresh Container products, FoodSaver® approached us with a desire to design and create content that aligned with their mission, to expand their promise of freshness for everyday foods and ingredients.
ADVERTISING | PACKAGING | PHOTOGRAPHY | VIDEO
Our Goals for Foodsaver® were to create content that highlighted the key features and spoke directly to their target market. We wanted to reach the health conscious consumers that wanted more from their ordinary storage containers.
We thought it best to take an informative approach when creating the concept of these videos. As a team, we chose to enlighten the consumer on the vast amounts of food waste that occurs yearly in the U.S and the benefits that these fresh containers can provide to the environment as well as their everyday lives.
This project with FoodSaver® required a lot of front end planning, brainstorming and collaboration. We helped conceptualize and design the overall look of their packaging, while also photographing and styling multiple images for digital assets.